An Integra Ted Approach to Service Marketing: A Book of Readings on Marketing of Library and Information Services. Edited by Dinesh K. Gupta and Asbok Jambhekar. 2003, Allied Publishers Pvt. Ltd., ISBN: 81-7764-417-3mumbai, Viii+ 328 {paper Back), Rs. 495

Abstract

This book is the first of its kind in the annals of information markets and marketing. The editors have brought out this book at a time when the library professionals are becoming funy aware of the application of the principles of service marketing. The editors themselves have done enough work in this area, and it is included in this book. Prof. Darlene E. Weingand, Ms Deborha Sharp, Prof. Jennifer Rowley, Ms. Shiela Webber, Dr. Lind Ashcroft are a few foreign contributors worth a mention here.