Abstract

The increasing share of high-value commodities in the consumption basket of the households, higher incomes and urbanization, changing lifestyles, market integration and trade liberalization at global level have led to an increase in the demand for horticultural products in India. In this respect, cooperative marketing societies have been playing a vital role for the growth of horticulture production in the country. The present paper deals with the growth of primary agricultural marketing cooperative societies in Gandevi Taluka of Navsari District in Gujarat. Seven major agricultural marketing societies for the year 1998-99 to 2012-13 have been taken for analysis. There has been variation in the sales and net profit of these societies. The overall health of the Primary Agricultural Marketing Co-operative Societies is promising.

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