Abstract
ABSTRACT A review of the literature shows the rationale of product-country-image (PCI) concept has rarely been applied in travel destination image (TDI) analysis. Such studies used to examine the country image one-dimensionally and failed to explore the separate functions of country image’s cognitive and affective components. This study is designed to fulfil this gap. Grounded in the attitude theory, a comprehensive predicting model of people’s travel intentions with the inclusion of the cognitive country image components and affective country image components is proposed and empirically tested. Theoretical contributions and managerial implications are discussed.
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