Abstract
With the rapid development of China's real estate industry, customers demand for real estate products has changed from the satisfaction of one single criteria to a much more diverse and individualized developmental orientation. But the value evaluation for real estate products varies from person to person, which leads to different customer value. In our country, as one branch market of the real estate industry, the green real estate market should get a thoroughly understanding about the composition of customer value, identify the target customer demand, provide more innovative value for customers, inspire and guide the customer purchasing behavior. This paper, through an analysis of the composition and affected factors of the customer value in green real estate enterprise, aims to conclude the methods for the optimization and innovation of the customer value in green real estate enterprise.
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