Abstract

Information Quality (IQ) of a university website plays a major role in the decision process for prospective students when selecting a university for their higher education. Furthermore, current students and others rely on university websites for many other purposes. In this paper we identify university website information quality dimensions relevant to prospective and current students and other site users. We discuss the rationales for identifying these IQ dimensions and propose a University Website Information Quality (UWebIQ) framework to quantify the individual IQ dimensions as well as a strategy for defining the composite IQ for such a website. The outcome of this research is expected to provide insight for universities that wish to maximize the fitness for use of their websites.

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