An Information architecture story: Reshaping www.plainlanguage.gov to meet changed needs

Abstract

AbstractEditor's SummaryThe federal government's focus on clear and understandable writing is supported by www.plainlanguage.gov. The purposes and directives for the site have evolved since its origin, necessitating revision of the site structure. Teams of students and professionals worked through a five‐phase framework to organize and manage the change process. Their strategy started with gathering data on stakeholders' priorities and what worked and didn't work on the existing site structure. The redesign team developed several personas representing various types of anticipated site users and their specific needs. They evaluated the collected data from these perspectives and identified real users' top tasks. To organize content semantically, the team developed a taxonomy with four primary facets and built out the taxonomy following standard principles of vocabulary control. Two taxonomy versions emerged, providing site navigational labels and metadata to mediate retrieval. The teams developed, tested and revised mock‐ups until the final stage of the effort produced a new site design having an arrangement of text, labels, links and relationships that better supports the site's new mission as the design continues to evolve.