Abstract
The dual nature of Cornus officinalis as both a medicinal and edible resource endows it with expansive market potential. This research develops an analytical framework to evaluate the economic value of Cornus officinalis through the lens of industrial economics. Utilizing theoretical exploration and a case study centered on Xixia County, Henan Province, the study draws several key conclusions: First, within the primary industry, Cornus officinalis contributes to the enhancement of farmers’ incomes and fosters the growth of local agriculture-related sectors through the cultivation of traditional Chinese medicinal herbs. Second, from the perspective of the secondary industry, Cornus officinalis generates substantial economic worth via food processing and pharmaceutical commerce. Finally, in the realm of the tertiary industry, the economic value of Cornus officinalis is predominantly realized through leisure and wellness services, as well as the tourism sector.
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