Abstract
This paper extends the UTAUT 2 by adding the concept of irrational opposition to the adoption of a wearable health tracker in a corporate wellness setting. Our proposed model incorporates all of the UTAUT 2 constructs and adds the idea of irrational opposition. UTAUT 2’s emphasis is more on the drivers of rational intention to adopt consumer technology. However, not all human behavior is rational. We develop a new theoretical model integrating both rational and irrational drivers of behavior. We also develop and validate an instrument for testing this model and provide recommendations on reducing the element of irrational opposition.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Strategic Innovation and Sustainability
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
