Abstract
A great company strategy must include employee motivation. Low morale and a lack of motivation among employees could be a major issue for businesses that wishes to turn a profit in the marketplace, regardless of how attractive the products and services a company is offering, how effective the company's business and marketing strategy are, and what size of budget a company has to operate.Most organizations today have realized that a satisfied employee is required in terms of organizations productivity. It’s only an engaged employee who is intellectually and emotionally bounded with organization and its goal and targets committed to its values. “When an employee is highly motivated, he goes the extra mile beyond the basic job responsibility and is associated with actions that drive the business”.
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