Abstract
This study aims to examine the effect of the variable attitude, subjective norms, and perceived behavioral control on entrepreneurial intention which is moderated by the entrepreneurial self-identity variable. This study has three hypotheses. Data were collected from respondents obtained from online questionnaires distributed to students in Yogyakarta Indonesia. The data were then analyzed using a structural equation modeling technique with the help of SmartPLS 3 software. The results of this study indicate that the variable attitude, subjective norms, and perceived behavioral control have a positive and significant effect on entrepreneurial intention which is moderated by the entrepreneurial self-identity variable. All hypotheses in this study were accepted. Each hypothesis is discussed in detail in this article
 Keywords: Attitude, Subjective Norms, Perceived Behavioral Control, Entrepreneurial Intention, Entrepreneurial Self-identity.
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