An Exploring New Developments in the Promotion of Fast Moving Consumer Goods in India

Abstract

In today's world, advertising is crucial. We can't even conceive of a working marketing plan without first having a well-executed advertising plan. an successful marketing strategy is usually the result of a well-executed promotional campaign. Advertisements aid in both gaining and keeping clients. Important promotional strategy is essential in today's cutthroat economic climate. This study is conceptual in scope and aims to examine new directions in promoting FMCG in India.