Abstract
The textile and fashion industries are difficult to achieve sustainability because they are made up of long supply chains. Also, it cannot rely only on the industries for sustainable. Thus, it is important that consumers have to practice at home. Therefore, it is necessary to give the ideas that can be done at home, promote the importance of practice, and present a variety of practical ways. We executed focus-group interview to understand sustainable clothing and the attitude and status of up-cycling in families. Situation analysis for the attitude and up-cycling of sustainable clothing is available with various participants in each group upon fluency of up-cycling method, information share ability, and the degree of understanding in clothing-fiber production process. It showed that they make selective purchase of sustainable fashion products in families, washing and control for minimizing of environmental impact and energy consumption, and recycling and used articles trade, a way of life for sustainable clothing.
Highlights
Sustainability has become recognized as an important issue for clothing retailers during the last decade, with increasing demand from consumers for products which are environmentally and socially sustainable (Joergens 2006)
This study examined the attitude and practice for sustainable clothing life in families, and focused on up-cycling among the practice of sustainable clothing life in families for proliferation of sustainable clothing life
They think that families have discretion for the practice of sustainable clothing, and told that they tried to practice this on purpose
Summary
Sustainability has become recognized as an important issue for clothing retailers during the last decade, with increasing demand from consumers for products which are environmentally and socially sustainable (Joergens 2006). Sustainable consumption will require consumers to buy less, use products longer and produce less waste (Tilikidou and Delistavrou 2004). Interest in sustainable clothing production and consumption is growing and the rapid increase in the size of the sustainable clothing market implies that consumers are concerned about sustainability (Shaw et al 2006). Producers built up mass production system by outsourcing so as to be competitive by lowering the price, and consumers, with the decreased burden, become intemperate in spending. Repetition of intemperate production and consumption has led to various problems and resource waste, and clothing wastes became a social issue
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