An Exploratory Study on the Benefit Sharing of Broadcasting Content Industry

Abstract

Recently, it is becoming increasingly important to establish and utilize desirable inter-organizational relationship in the broadcasting contents industry. This study examined benefit sharing between organizations as a way to strengthen competitiveness in terms of co-evolution through inter-organizational relations in the Korea’s broadcasting contents industry. Especially, it attempted an exploratory approach to identify the current status of benefit sharing (especially in terms of revenue sharing) between OTT (Over The Top), a new distributor, and Content Providers (CPs) and ways of benefit sharing, as well as the relationship between traditional TV broadcasters and CPs. The study also dealt with the issue of benefit sharing for co-evolution through discussion of the typology of benefit sharing, including OTT, which represents the new broadcasting contents market structure. In addition, the study also presented its limitations and proposed a direction for future research.