Abstract
A case of Indian real estate sector has been taken to examine the relation among corporate social irresponsibility and reputation of the firm. A self-constructed questionnaire, named “Employees Respondent Measurement Scale” was administered on the employees working in real estate sector to collect primary data. Various architects, engineers, project in charges, technical and non-technical staff were taken as respondents. The total sample size was 350. Post reliability and validity check, regression analysis was done to interpret the relationship. It was found that corporate social irresponsibility harms the reputation of the firm. Thus, firms in order to create a good reputation must be engaged in activities that depict responsible behavior and should avoid irresponsibility.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
