Abstract
Currently, compliance and innovation are key organizational goals that are managed by end users. These goals, however, are often considered as separate managerial objectives that must compete for limited corporate resources. This study explores how mid-level managers use strategic IS to simultaneously achieve innovation and compliance goals. An overview of end user participation in the implementation process is presented. The results of a literature survey identify significant end user computing roles. Using qualitative case study data, three end user computing strategy types emerged for managers who rely on IS to achieve organizational goals. A surprising finding from this study is the success of the entrepreneur strategy that emphasizes creativity and self reliance. Finally, managerial implications and future areas of study are suggested .
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