An Exploratory Study of Differences among Meeting and Exhibition Planners in their Destination Selection Criteria

Abstract

ABSTRACT Destination selection criteria for meetings, conventions, trade shows, and other events have been explored by a variety of researchers. Most research in this area, however, has not evaluated how planners of different events rate the destination selection variables. The current study identified three international associations for different types of event professionals and compared members’ ratings of 13 destination selection criteria. Findings show that there are differences in the most important criteria used by each of the associations, with the International Association of Exhibitions and Events (IAEE) rating exhibit space, Meeting Professionals International (MPI) rating perceived value for the money, and Professional Convention Management Association (PCMA) rating support services for events as the highest criteria. Choice of restaurant and variety of nightlife are the lowest rated criteria by all groups. This information will help destination marketing organizations and event venues in specific destinations market themselves more effectively by positioning themselves appropriately in the marketplace.