Abstract
Despite numerous health and environmental benefits, the consumption of pulses (i.e. lentils, chickpeas … ) in France has decreased over the past few decades. One potential barrier to pulse consumption may be their shelf placement in French supermarkets. We studied gaze behavior toward pulses in a virtual supermarket. Products from four food categories (animal-based, pulses, starches, and vegetables) were randomly presented on four shelves (canned, dried, ready-to-eat, and refrigerated). Then, a composite super-shelf combined the canned, dried, and refrigerated shelves. Gaze behavior was recorded for the 108 participants in two screening phases: i) the four shelves one-by-one, ii) the super-shelf. Pulses were not strong “eye-catchers”: gaze behavior toward pulses varied from shelf to shelf. Similarly, visual attention was different for each food-group during super-shelf screening. These results could be used to implement specific strategies that should be developed in supermarkets to encourage the choice of pulses by consumers, and thus increase pulse consumption.
Highlights
Pulses are considered as foods adapted to contribute to a more healthy and sustainable diet
The first fixation duration, the total fixation duration, and the total number of fixations were all shorter for vegetables, and high for starches compared to other canned products
These results suggest that shelf organization and presentation have an impact, yet some differences were observed between the different measures
Summary
Pulses are considered as foods adapted to contribute to a more healthy and sustainable diet. In France, pulses can be found in several different shopping areas in a supermarket, with different types of presentation: in the fresh fruit and vegetable area (uncooked pulses); beside the starch food-group in the dry-shelf (uncooked pulses); next to ready-to-eat dishes, in the canned food area (canned pulses); or even on the shelf dedicated to international foods (Rio, 2017). Such a spreading could reduce the visibility of pulses
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