Abstract
This paper investigates selected practices of Asian-owned firms that have become franchisees rather than operating the private businesses discussed in previous literature. The findings suggest that in terms of opportunity recognition, background characteristics of the entrepreneurs enabled cultural niches to be identified (family, local and working knowledge). Franchising enabled the ethnic background of the owners to be concealed to allow entrepreneurs to target ‘mainstream’ customers. Business resources, i.e. financial and human, in running the franchise were accessed from family and the community. Network issues within their community, both positive and negative, were seen as important to entrepreneurs. Copyright © 2005 John Wiley & Sons, Ltd.
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