Abstract
The purpose of this study is to identify the mall attractive dimensions (MADs) from tier-II cities shoppers' perspective and its impact on mall satisfaction. To accomplish the objectives, the data were collected through mall intercept survey from the malls located in tier-II cities. The exploratory factor analysis was used to identify the dimensions of mall attractiveness and regression analysis is also used to measure the impact of these dimensions on mall satisfaction. This study revealed six mall attractive dimensions from the mall shoppers' perspective. These dimensions are mall environment, convenience, mall staff, mall hygiene, entertainment and security. From this study, it is concluded that identified dimensions play a significant role in predicting mall satisfaction. The findings of this study may enable the mall managers and retailers to draft strategies for shopping mall to increase footfall and sales in mall when applied in non-metropolitan cities in India.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business Innovation and Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
