An Exploration on the Ways of Tourism Integration to Promote Rural Revitalization from the Asset-based Perspective

Abstract

Under the background of the strategy of rural revitalization, the cultural revitalization of ethnic minority villages needs to explore the innovative ways of the integration of culture and tourism and the coordinated development of rural revitalization. From the perspective of asset-based theory, this paper uses literature research, Field research, in-depth interviews and other methods to understand the current situation of integration of culture and tourism in SW ancient villages, found that there are problems in ancient villages such as low government "leadership attention," poor publicity effect of national characteristics culture, weak performance of intangible cultural heritage, and lack of talents to participate in rural revitalization construction. To put forward a proposal to help - to strengthen government support, to take a multi-pronged approach - to broaden publicity channels, Unique ways - highlighting ethnic characteristics, drinking water and thinking of the source - encouraging talent return, interlocking - connecting ethnic attractions, making the best use of - enabling social work sites and other suggestions, with a view to ancient villages have a new impetus for cultural revitalization, driving the integration of culture and tourism, and achieving rural revitalization.