An Exploration on Sanya City Image Communication in the Era of Big Data

Abstract

AbstractThe advent of globalization has intensified the competition between cities, and the spread of city images has also received people’s attention. With the development of technologies such as the Internet, the Internet of Things, and the Internet of Vehicles, as well as the improvement of data mining and analysis technologies, mankind has entered the era of big data. Big data has played an important role in accurately insight into the needs of the audience, efficient integration of communication methods, and real-time guidance of public opinion. It can be said that big data has reversed the traditional urban image communication relying on administrative power and made up for the limitations of urban image communication. This article uses literature method, logical analysis method and other methods to explore the importance of Sanya city image communication under big data, analyze the problems of Sanya city image communication under big data, and finally analyze how to use big data to effectively spread Sanya city image.KeywordsBig data EraSanya city imageCommunication