An Exploration of the Relationships between Job Motivation, Collective Benefit, Target Awareness, and Organizational Citizenship Behavior in Chinese Culture

Abstract

This article explores the influence of Chinese culture on job motivation and its relationship with organizational citizenship behavior, relying on interviews with employees in governmental institutions and corporations in Taiwan. The requirements of relationships and personal pride in Chinese culture create a unique job motivation, which affects an organization's citizenship behavior. An organization's collective benefit and target awareness has an interfering effect on job motivation. The type of organization and employee's age and level of education influence the job motivation and behavior of Chinese employees. The findings will be beneficial in future research and theoretical development.