An Exploration of the Emergence of Coordinated Domestic Supply Chain for Exotic Vegetables in India: A Case Study of Baby corn

Abstract

This study based upon primary data had been carried out to explore the domestic supply chain for baby corn as well as to examine the investment and sales pattern of baby corn of the market agents. The study indicated that the entry of corporate sector in the non-traditional agricultural sector has paved a way for a small segment of the market agents at each level along the commodity specific entire supply chain for an upward mobility. Production thereby of the sales of baby corn was relatively concentrated during the months of October and November. Its average monthly sales from the primary wholesalers were about 14% higher to the secondary wholesalers in Punjab when compared to West Bengal. Its average monthly sales to the organized sector compared to the traditional retail sector stood 7.51% higher in the primary wholesale market whereas 33.01% higher in the secondary wholesale market of Ludhiana city. However, traditional i.e. unorganized retail sector like the sales of seasonal fruits and vegetables also predominates in the sales of this exotic vegetable item. It seems that the sales of this exotic item from the organized retail sector might have been concentrated from particular stores/localities.JEL classification: Q11, Q13