Abstract
Rural communities rely on donor-funded support projects on poverty alleviation. The study explored the participatory communication practices in sustainable development and poverty alleviation in Lifajaneng. A mixed-method approach was employed, purposive sampling was used, and 30 participants responded to questionnaires. Three focus groups discussions were used and 2 managers interviewed. Ethics were adhered to and consent forms were signed by participants. The results indicated that sustainability was affected by top-down communication because beneficiaries were excluded in decision-making. The study recommends that training should emphasise the principles of participation and the supportive role of communication for communities’ true participation.
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