Abstract
Differing from traditional approaches to exploring issues of tourist attractions, this article uses insights from actor-network theory (ANT) and social affordance to conceptually examine how a postmodern tourist attraction, a Jimmy-themed tourist attraction, has been enacted into a relational network composed of multiple and heterogeneous actors/actants. The paper scrutinizes the transformation of figures from Jimmy-related picture books into the social affordances of a postmodern tourist attraction via evolving mechanisms of ordering and valuating attractiveness to connect human and nonhuman actors into a relational web. It is argued that the conceptual application of ANT and social affordance may help provide an alternative approach to the study of tourist attractions.
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