Abstract
In a highly competitive price-driven industry, carriers are continuously searching for opportunities to differentiate their offerings, minimize operational costs, and appeal to shippers. At the same time, environmental sustainability has evolved from being trendy jargon into a requirement for competitive supply chain management. It is at the intersection of these two modern topics that the current study identifies a new carrier selection attribute based on a specialized type of green management information system. We apply social exchange theory to hypothesize carrier price and green technology adoption effects on shipper purchase intent. The hypothesized direct and interaction effects are tested by way of a vignette-based experiment, with a sample of full-time working professionals. The supported hypotheses collectively suggest that the adoption of weigh station and tollbooth bypass technology, as a type of environmentally sustainable information system, positively affects transportation carrier selection and attenuates the negative effect of a carrier’s price on shippers’ purchase intentions. These research findings offer unique theoretical, practical, and policy implications surrounding the trucking carrier selection decision.
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