An experimental design approach to investigating the relationship between Internet book reviews and purchase intention

Tom M.Y Lin,Yun Kuei Huang,Wen I Yang

doi:10.1016/j.lisr.2007.04.010

An experimental design approach to investigating the relationship between Internet book reviews and purchase intention

Tom M.Y Lin, Yun Kuei Huang + Show 1 more

https://doi.org/10.1016/j.lisr.2007.04.010

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Journal: Library and Information Science Research	Publication Date: Aug 17, 2007
Citations: 22

Affiliation: National Taiwan University of Science and Technology, Takming University of Science and Technology

#Attributes In Consumers #Total Number Of Reviews + Show 8 more

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Abstract

This investigation examined the effects of Internet book reviews on consumer purchase intention. The total number of reviews and their length, the number of negative book reviews, and the order in which reviews appear were found to significantly influence customers’ book purchase intention. These results can assist book retailers to better understand the effects of various attributes in consumers’ book purchase process, as well as to manage book reviews effectively.

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