Abstract
The lack of complete transparency in cloud related products has created a great sense of confusion and inefficiency among the consumers to choose the right product and make their buying decisions. As a result of this phenomenon the purchase or adoption of cloud computing has become even more difficult. This process of cloud trust labelling will provide relevant information to buyer to make the right decision/Choice thereby the decision making is made easier. This paper completely investigates the result of Cloud Trust labels and the consumers perception towards it to complete this research, a sample of 227 was used, all of business decision makers served as a sample. The data was collected before the exposure of cloud trust based label and after the exposure of the business trust label. And analysing the perceptions of each one before and after exposure and to examine and know the changes in perception too. The cloud trust labels that have Positive information contained has positive Perceptions and attitude. Correspondingly, negative perceptions had come when the Cloud Trust labels have negative information in them.
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