An experiment in cancer education.

Abstract

This paper describes an experiment in cancer education conducted by the Manchester Committee on Cancer. It was designed to test the effect of saturating a defined area with intensive propaganda of every suitable kind, to develop propaganda techniques, and to assess effects on the lay public. The experiment (referred to in the 29th Report of the British Empire Cancer Campaign and in editorial comment in the British Medical Jour ntal) has now been in progress for over two years. Although unable as yet to evaluate results on any statis tical basis, we are able to record some of the lessons learned in the course of the experiment.