Abstract

Agriculture to-day occupies a very important and unique place in the economy of India. It promotes rural employment, income level and enhances the socioeconomic status of the farmers. In short, agriculture in India not only decides the economy of the country but also determines its Industrial development. There are many kinds of agricultural products produced in India like Cotton, Paddy, Wheat, and Sugarcane etc. Agricultural marketing involves many operations and processes through which the food and raw materials move from the farm to the final consumers. Hence the researcher is intended to identify the existing and emerging prospects in cultivation and production of Cotton in Srivilliputtur Taluk as well as to analyze the emanated and enlarging problems in marketing of Cotton to arrive at appropriate authentication and respective rejuvenation.

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