Abstract

The primary purpose of the present investigation was to examine vicarious reinforcement processes in children. More specifically, the effects on one child of observing another same-sex child receive direct reinforcement were explored across three different age levels. Subjects were 216 children, randomly assigned to experimental or control conditions. For the control condition, neither child in the same-sex, same-age dyad received reinforcement for performance on the experimental task. For the experimental condition, one child in each dyad received direct social reinforcement for performance, while the other child received no social reinforcement for similar performance. Although children who observed other children receive direct social reinforcement initially increased performance (as predicted by vicarious reinforcement hypotheses), their performance soon decreased and was characterized by verbal and nonverbal responses which appeared to interfere with task performance (e.g., “Hey, I can do them too”, “Look at mine”, “There's no use in trying”). It appeared as if these observing children were being punished for their performance. Such effects were more pronounced for older than younger children; however, they were observed equally in boys and girls. Results were discussed in terms of vicarious reinforcement and “implicit punishment” hypotheses. Implications for applied settings were also addressed.

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