An examination of the situational crisis communication theory through the general motors bankruptcy

Abstract

The following study analyzes the crisis communication strategy selection of general motors (GM) through the company’s filing for chapter 11. The study uses Coombs situational crisis communication theory (SCCT) model as a framework for understanding and suggesting future crisis communication strategy selections. The study found GM followed the guidelines outlined by the SCCT model in successfully negotiating reputational management through a financial crisis. The study suggests companies facing similar crises should follow similar strategy selection; however Deal Cluster strategy selection should take into account leadership transitions. Key words: Crisis communication, situational crisis communication theory, situational crisis communication theory, general motors, bankruptcy, chapter 11, communication strategy.