An examination of the photographic coverage of sportswomen in the Irish print media: a study of an Irish broadsheet newspaper

Abstract

Building on a large body of extant international research, which has consistently found that sportswomen are underrepresented and marginalized in media reporting, this article presents a study examining the coverage of sportswomen over a four-month period in a major Irish broadsheet newspaper, The Irish Times. The findings, which are based on a data-set of 471 pages, reveal that less than 4% of photographs were of sportswomen. These findings indicate that the Irish situation mirrors international research on the topic and reflects a continuation of the status quo in terms of how sportswomen and women’s sports are (under)valued and (under)reported in the media. The implications of these findings are discussed as well as directions for further study. The article makes a useful contribution to the field given the dearth of research conducted on this topic in Ireland to date.