Abstract
The importance of the mail questionnaire in gathering data from industrial populations and the inappropriateness of much of the research on the effects of questionnaire factors on response rates provided the impetus for this study. The results suggest that industrial mail surveys which do not employ a follow-up mailing should use double-sided printing. For those which do use a follow-up, no differences in response rates between 5- and 9-page questionnaires, and single- and double-sided printing was found. The theoretical and practical implications of the findings are discussed.
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