Abstract
This study examined the factors that drive e-commerce technology adoption in the real estate industry in Qatar using the Technology Acceptance Model 3 (TAM3) and sought to analyze the relationship between perceived usefulness, perceived ease of use, anchor factors, adjustment factors and cognitive instrumental variables and their effect on e-commerce adoption in real estate industry in Qatar. The study adopted a descriptive methodology and quantitative research design utilizing survey strategy. 350 filtered and screened questionnaires that were retrieved from the Quota sample from 59 real estate firms operating in Qatar were analyzed using AMOS. The results indicate that all the dependent variables have significant relationship with e-commerce adoption indicating that the original model used was a good fit, accounting for a large percentage of the variance associated with e-commerce adoption. However, the results also show that only perceived usefulness and anchor variables have positive direct effect on e-commerce adoption; perceived ease of use, adjustment variables and cognitive instrumental factors have notable indirect effect on e-commerce adoption.
Highlights
The real estate sector is booming in Qatar
Total the perceived ease of use of e-commerce technology may not result in the adoption of these technologies in the real estate industry in Qatar
The high level of perceived usefulness of the e-commerce technologies resulted in higher levels of adoption of the e-commerce technologies in the real estate industry in Qatar
Summary
The real estate sector is booming in Qatar. The rise in oil riches has led to increased investments in its real estate industry, with a growing demand for high quality housing (Colliers International, 2013). Zation should be supportive towards training and A seemingly lack of time for business owners development so that all employees acquire the forms a social influence that can limit the adopnecessary knowledge to best use new technologies tion of e-commerce as a means to improve service (Freathy & Calderwood, 2014). Bodini and Zanoli (2011) asserted that resistance to change is another social issue that negatively affect the adoption of e-commerce; which may be motivated by the fact that new technologies may not achieve the desired outcome in the short term, employees should be empowered so that they feel no need to resist new technologies likely to improve service delivery within the organization. Approximately of 13,000 employees, and the remaining 56 are medium and small firms consisted
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