Abstract
In this research, multiple measures are obtained for variables said to constitute the normative and attitudinal components of Fishbein's behavioral intention model. The convergent, discriminant, and predictive validity of the model is assessed by use of structural equation models with latent variables. This approach has several advantages over past approaches in which single measures and regression or path analysis have been used to assess the model's validity. In general the results support a model in which a single attitude construct and a single normative construct are antecedents of intention.
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