An Examination of Social Media for Contemporary Marketing Approach

Abstract

This report has been prepared as partial fulfilment of the requirement for the cooperative education, faculty of Business Administration at Chandigarh University. Having expressed my interest and desire to work in the field of Digital Marketing department. I work on this project for 8 weeks straight from March 01,2023 to May 01,2023. The report initially contains a brief introduction of Innovative Marketing Strategies. Afterwards, the significance of the study is mentioned along with the different marketing strategies. Then the effectiveness of digital marketing strategy is thoroughly discussed, from the digital marketing strategies work how social media marketing and digital marketing have been a dominating factor in the growth of Marketing. Some of the new digital marketing and social media marketing strategies is been discussed followed by digital presence of innovation on various social media platforms. The report has been integrated with lot of data tables that verify and analyse the digital innovation effectiveness. Based on these analysis, managerial implication was suggested which can improve the Marketing strategies in today’s world. However, the report has been made in a very short time and some of the data provided on the report may not be accurate by the time it is evaluated as we know digital analytics literally change every day. In spite of all that, I believe this report has enough reasons to analysis the SEO Ranking and social media presence of Consumers.