Abstract
ABSTRACT The decision to use a particular social media application for news is affected by many factors, but less is understood is how a platform’s technological features promote or impede people’s social media news use. A structural equation model derived from the Unified Theory Acceptance and Use of Technology and Task-Technology Fit models were applied to investigate what social and technological perceptional factors explain people’s news use behaviors within the context of WeChat. Results showed an application’s technological features (i.e., technology characteristics and task-technology fit) played a significant role in predicting multiple social media news use behaviors. We put forth a theoretical model that predicts social media news use based on the results.
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