Abstract
The objective of the study was to examine how first-time and repeat visitors develop loyalty differently. A multiple group analysis in LISREL was conducted using data collected from a major tourism destination in the southern United States. The findings revealed that (a) repeat visitors reported higher levels of revisit and referral intentions (used to infer destination loyalty) compared with first-time visitors and (b) previous experiences moderated the relationship between tourist satisfaction and destination loyalty—satisfaction played a more important role in leading to loyalty for first-timers than for repeaters. The theoretical and managerial implications were drawn based on the study findings, and recommendations for future researchers were made.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
