An Examination of College Students’ Knowledge, Perceptions, and Behaviors Regarding Organic Foods

Abstract

ABSTRACTBackground: Although organic foods have been available for decades, they are an emerging trend with increasing prevalence of organic food choices in mainstream markets. College-aged students’ consumer behaviors are understudied in this industry. Purpose: This study examined college students’ knowledge, perceptions, and current behaviors regarding organic food and factors that affect their knowledge, perceptions, and behaviors. Methods: Students were randomly selected from an active student database and sent an e-mail link to an online survey. A total of 238 participants responded to the 58-item survey. Results: Higher knowledge levels correlated with higher positive perceptions. College students do consider buying and are buying organic food. However, age, college, and declared major had no effect on knowledge of organic food. Discussion: Other studies have found no differences in gender with regards to purchasing organic food. This study found that females indicated intent to purchase organic food more than males. Translation to Health Education Practice: Mounting evidence suggests that consumption of organic food can potentially reduce the risk for chronic disease. This could greatly influence curriculum development and choices of teaching strategies. Health Educators should be prepared to provide resources to students about potential nutritional choices and the health benefits of organic food.