Abstract
This study examines the impact of social media addiction on phubbing behavior, as well as the factors that contribute to social media addiction. These factors include envy, fear of missing out, and social media influencers. This study utilized a quantitative method and non-probability purposive sampling to gather data. Data from 307 respondents aged 13 to 35 was analyzed using the SEM-PLS method. Results showed that envy, fear of missing out, and social media influencers were significant predictors of social media addiction, which subsequently led to phubbing. However, life satisfaction did not have a significant impact on social media addiction.
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