An evolutionary approach to the introduction of corporate planning in the company

Abstract

AbstractWhen corporate planning has been tried by a number of organizations a number of difficulties have arisen. These are often a consequence of the planning system itself and the manner of its introduction to the organization. A new approach is described in this paper by which planning is introduced in stages. Each is a logical development of the previous one but each makes a reasonable demand on the staff and there is time to ensure that the data needed at each stage by the staff is available. Furthermore, the staff contribute to the development of the planning system which, at each stage in its evolution, is adapted to their needs. Having thus described the introduction and evolution of a planning system in an organization, a later paper will review how the technical function of a company can link into it.