Abstract

The purpose of the research is to evaluate the effect of the elements of resource-based approach on the expert performance based on the focus competitive strategy in the non-metal mineral industry of the country. For this purpose, the approaches available in the areas determining the export performance were identified that included occasional approach, the approach of business interactions network, and the resource-based approach. In this study, using the resource-based approach, the researcher examines the relations between the elements of the resource-based approach of the organization, the competitive strategies and the performance that are the main components of the research. The research is to find that how the main elements of the resource-based approach lead directly and indirectly (through competitive strategies) to high levels of performance. The conceptual model of the present research combines indeed three main elements in the strategic management, i.e. the internal environment (resources, capabilities and competitive organizational systems), competitive distinction strategy and the export performance. 300 questionnaires were distributed, of which 285 questionnaires could be analyzed. According to the results, the competitive resources have the highest effect (39%) on the export performance and the focus strategy (63%). Keywords : Competitive Resources, Competitive Capabilities, Organizational Systems, Focus Competitive Strategy, Export Performance

Highlights

  • The role and the importance of the export in the economic growth and development of the country are evident for every one, and it is one of the most vital economy sectors of any country

  • Reviewing the research literature on the export performance, it can be found that it is the first study that has examined the relation between the elements of the resource-based approach and the export performance based on the competitive focus strategy and has presented a conceptual model for measuring it

  • The results show that the competitive resources are more important than other elements of the resource-based approach for formulating the strategy and determining the export performance of the chosen companies

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Summary

Introduction

The role and the importance of the export in the economic growth and development of the country are evident for every one, and it is one of the most vital economy sectors of any country. Governments have always tried to realize this perspective, the comparison of the statistics of non-petroleum export of the country with other countries shows that they have not been very successful and more planning is needed It indicates that in practice, managers could not identify the factors effective in the export to export better [10]. The purpose of the research is to evaluate the effect of the elements of the resource-based approach on the export performance based on the focus strategy in non-metal mineral industry of the country. This model is tested based on the opinions of senior and top managers of the companies involved in the research

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