Abstract
This study aims at identifying human requirements by the factors influencing the social marketing that is a promotional activity for ideas and positive human values. Thus, it aims to improve the living conditions of individuals through the promotion of positive approaches to life. Also, it conducts a mission to save lives and save the society from the physical stereotypes. It also includes the concepts of tourism marketing of most kinds: accessible, adventure, space, travel, dark, human, religious, environmental, cultural, educational, peace, community, poverty, social, township, volunteer travel, ecotourism, developmental and people with humanitarian needs. There is also evidence from sociology, psychology and education to retirees and the elderly linked to people with disabilities in the humanitarian requirements of being social pillars of social marketing. According to the World Health Organization (WHO, 2011) state that one billion handicapped people around the global prevalence worldwide. The number of disabled persons was estimated more (400) million by the International Labour Organization ILO (ILO, 2009; World Bank, 2011). The findings of the study show that the level of social marketing of humanity tourism requirements is the first of its kind (Alhroot, 2012). Statistics show that a large proportion of the community need support guidance, education and special attention to turn to the categories of productive and useful in society. This study recommended that the requirements of humanitarian tourism should endeavor to acquaint it with the factors influencing the social marketing. Also, it is to adapt the social marketing process by using social networking sites as a promotional tool capable of identifying people wants and needs that meets their expectation.
Highlights
Tourism is today a key resource for many countries of the world, a landmark of modern civilization, progress and address on the state, criteria of human well-being and part of contemporary culture
Its goal is to accomplish a set of noble targets of social marketing for assessing humanitarian tourism requirements by using social networking sites that is to obtain a grant of real knowledge, scientific, wide and the development skills effectively
An evaluation of social marketing in humanitarian tourism requirements by using social networking sites is to be from a sincere desire to deepen the concept of social marketing of culture, education and tourism in the community
Summary
Humanitarian tourism is a new terminology in tourism industry that has positive influence on mankind It plays a vital rule in benefiting advantages to the people of the communities side by side with other kinds of tourism such as: accessible, adventure travel, dark, religious, environmental, cultural, educational, peace, community, poverty, social, township, volunteer travel and ecotourism (Baum, 2006; Ingram,2008; IT, 2009; HDR, 2010). The services associated with them that are commensurate with the various types of tourism, which took shape imposing them and recently in some countries (Margon, 2007) It is to form a new term as human reality of what should be the physical environment and services, to be accessible to with special needs and tourism for the poor. The other variant is for tourism humanitarian requirements, while the literal translation English is; Humanitarian Tourism is available" or "Soft tourism" of humanitarian requirements (I T, 2008)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
