Abstract
The aim of this research is to determine the factors that affect consumers' adoption of reverse logistics applications and the effect of economic and non-economic incentives on reverse logistics applications. The data were collected by face-to-face and online survey method with voluntary consumers over the age of 18 living in Turkey, who were selected by convenience sampling method. As a result of the study, it has been understood that economic incentives as well as non-economic incentives have an effect on the contribution and support of consumers to reverse logistics applications. In addition, the consumers who participated in the study stated that there is not enough waste collection unit in their town, and the public does not have enough information about reverse logistics applications. Besides, according to consumers the laws about reverse logistics are insufficient.
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