Abstract

The study has examined to categorize the retail banking products according to their important performance on scheduled commercial banks operating in Chittagong, Bangladesh. To do this, the authors have collected data from 118 bankers who are working at different level in different banks. Data have been analyzed with the help of SPSS IBM (Statistical Package for Social Science) 21.0 version. Factor analysis as well as multiple regression analysis has been conducted to get the result. Bartlett's Test of Sphericity along with Kaiser-Meyer-Olkin (KMO) statistics has been used to highlight three (03) categories retail products responsible for retail banking products’ performance of scheduled commercial banks. The study has found that these three (03) categories could explain 59.169% of total variability of retail banking products’ performance. Finally, multiple regression analysis has suggested that these three (03) categories of retail products influenced retail banking products’ performance most significantly. Limitations and further research directions are also discussed.

Highlights

  • There was “World Retail Banking Report”, which was published in Holland, 28th march, 2007

  • The scheduled commercial banks taken for the study are First Security Islami Bank Limited (FSIBL), National Bank limited (NBL), Dutch Bangla Bank limited (DBBL), Janata Bank limited (JBL), Rupali Bank limited (RBL), Uttara Bank limited (UBL), NRB Global Bank (NRBGB)

  • The authors found that these retail products in commercial banks are retail savings product and services, Retail consumer credit scheme, SME products, evening banking/services, electronic banking/services, online banking/services, research and development, IT development, agriculture and rural credit policy and different card services

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Summary

Introduction

There was “World Retail Banking Report”, which was published in Holland, 28th march, 2007. Active users or customers of retail banking products globally paid at € 77(average price) which was decreasing price at 0.3% than last year This change had some variations such as 1.8% reduced in the Euro zone and 2.9% improved in Asia pacific (Yesmin & Nasrin, 2010). In Bangladesh, Banking industry is matured largely than before It has developed superb image in their various activities including retail banking. Loans and deposits are the basic products, retail-banking units provide a range of other financial services to customers and small businesses. For this reason retail banking system is new avenue for research and development in the banking sector. This is why; researchers find some interest to explore something regarding retail banking in some extent

Literature Review
Aims of the Study
Research Methodology
Questionnaire Design
Sample Design
Data Processing Techniques
Reliability of Data
Data Analysis and Findings
Conclusion
Limitations and Future
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