An Evaluation of Indian E-Banking Industry (A Case Study of State Bank of India: Lucknow Circle, Uttar Pradesh)

Abstract

Today's world is entering into the ‘Internet age’ which has transformed it into a global village thereby making significant contributions in the banking industry. Banks offer e-banking services to defend or expend market share or cost-saving strategy to reduce paper work and personnel. Without offering attractive and economical E-banking services, no bank can ever strive in this competitive world. It is also an essential part of the study to identify those e-banking services having more users which directly and indirectly affect the business of banks. The present study is a modest attempt to focus on the various dimensions of e-banking services and highlight the current scenario of E-banking services of State bank of India. The study is descriptive and analytical in nature and based on secondary data. The selected parameters on the basis of which the extent of e-banking services reaching to the Lucknow circle masses is studied are Mobile banking services, Retail internet banking, Corporate internet banking, Green Channel Counter, Green remit card, Self service kiosks and state bank collect. The study concludes that with regard to Lucknow circle that State Bank of India is successfully utilizing the benefits of e-banking channels for its profitability particularly Internet banking in 14 circles of SBI.