An Evaluation of Entrepreneurial Activities and Growth Strategies – The Case of Starbucks Coffee House

Abstract

This article identifies an entrepreneurial firm in the coffeehouse chain that has expanded internationally. This article is critically evaluate the growth strategies and help to understand the drivers, stages, and challenges of global growth as well as internationalisation process for Starbucks Coffee House. To achieve this objective, secondary data must be collected and analysed from such as public documents, journals, newspapers, books and websites. Thereby, the results show that despite the huge potential of operating internationally, firms i.e. Starbucks Coffee House should undertake an in-depth market research and SWOT analysis to succeed. They should also work on developing a strategy that focuses on the competencies of the market and how to align the corporate strategy with market culture.