An Evaluation of Aesthetic Attractiveness from the Tourists’ Viewpoints Based on the Used Techniques in Persepolis Site Museum

Abstract

Persepolis site museum is one of the most important places in the field of tourism in Iran, which is in the list of UNESCO World Heritage and attracts many visitors from around the world every year. Therefore, making this complex attractive by means of various methods is very important. Hence, different techniques have been applied to make the complex more attractive and they are studied in this work. The main objective was to find a significant relationship between conveying the aesthetic value from the viewpoint of the audience through the techniques applied to convey the historical, visual, preserving and social values. In this regard, according to the results and variables of the study, some questionnaires were developed using the Likert Scale and were distributed among 400 visitors. This research is both quantitative and qualitative. Through the qualitative method the techniques applied to convey the values were assessed while through the quantitative method the SPSS software was used for inferential analysis of the variables and the Pearson correlation test and ANOVA were also used. The obtained results indicate that the techniques applied to convey the historical and visual values have a direct relationship with the aesthetic value. In addition, there is a reverse relationship between preservation methods and the aesthetic value, and the relationship between social value and aesthetic value is not significant. Accordingly, it might be said that aesthetically, the historical value and the originality which have caused the presence of visitors are hidden in Persepolis site museum and the applied techniques have not worked well. DOI: 10.5901/mjss.2016.v7n5p278