An Evaluation of a Dollar-for-Dollar Match Program at Farmers’ Markets for Families Using Supplemental Nutrition Assistance Program Benefits

Abstract

The purpose of the current study was to provide a descriptive case study of a dollar-for-dollar match program at farmers’ markets for families using Supplemental Nutrition Assistance Program (SNAP) benefits. Specifically, the study sought to examine characteristics (e.g., demographics, household food security), needs, and benefits of families using the match program. It also sought to examine recommendations from families in order to improve the match program. Participants included 143 parents and caregivers of children from ages 5–10, who received services through the weekly match program at markets designed for individuals receiving SNAP benefits. While shopping at farmers’ markets, parents completed questionnaires regarding several domains including service usage, shopping habits, food consumption patterns, and household food security. Parents reported that they strongly agreed that fruits and vegetables were important to their health. However, only 35.9% of parents indicated that they strongly agreed that they could afford to buy fresh fruits and vegetables. Overall, parents reported a positive impact of service use and appeared to value fresh fruits and vegetables. Implications for policy development as well as recommendations for future studies focusing on health promotion in children and families are discussed.